About Sobro

Sobro was founded in 2007 by Ragnar Söderberg, driven by his desire to support the entrepreneurial spirit he saw in so many individuals. This passion is shared by everyone at Sobro.

We believe in the inherent drive within people to grow and evolve, and through our commitment, we create the right conditions for success among ambitious entrepreneurs. By providing stability and security, we support the growth of profitable businesses with lasting value.

The path to genuine growth is built on trust between people.

Our Vision

To be an engaged owner partner supporting ambitious entrepreneurs.

Committed Owner Partner

We are a committed ownership partner for ambitious entrepreneurs and management teams that foster a positive corporate culture for all employees. Our engagement extends across multiple industries, and we are particularly active in knowledge-driven sectors.

Our approach is to always enter as the main owner while collaborating with founders and management through joint ownership and shared incentives. The engagement we bring is non-operational; instead, we support based on the company’s needs and the managements vision. We know that you are the experts in your field. 

Since we invest our own capital, this creates freedom for both us and our companies. We are not bound to external investors; instead, we offer our companies a flexible ownership horizon with significant autonomy. We also welcome broader ownership programs for the company’s employees. 

Our focus is on companies based in Sweden, and we are happy to provide contact information to all our current and former partners as references for our ownership.

Over the years, we have supported many successful companies across various industries.

Owner partners through the years 2007 - 2024

+20Companies
+35Add-on acquisitions
8Completed collaborations

What do our owner partners say?

Elin Askfelt

NCS Colour

Sobro is a wise and engaged owner partner that gives us the freedom to independently pursue the NCS Colour agenda, creating the best conditions for building a successful and joyful company.

Farzad Aghazadeh

Retune

For me, Sobro is a truly dedicated owner partner that genuinely believes in and fully supports entrepreneurs. This creates a remarkable confidence within the company to invest and continue with its growth and business activities. Something just happens when Sobro steps in as a partner, making both the company and the people within it grow.

Ledningsgruppen

Njord Survey

When we discovered Sobro and read about their core values, we quickly realized there was a strong alignment with our own values. Several of our core phrases, like “Together in the same boat” and “A place to stay and grow,” felt like a perfect match, as we share a common vision on the importance of collaboration and long-term growth.

Over the years, we have been involved in supporting many successful companies from a variety of industries

25 %In annual employee growth
20 %In annual revenue growth
94 %Owner Partner NPS